The Glossary: Terms of Art for People of Impact

Familiarize yourself with common terms in the context of social entrepreneurship.

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Course curriculum

1. Terms of Art for People of Impact
1. Agile
2. Asset-Based Development (ABD)
1. Blue Ocean Strategy
2. Brand Personality
3. B-Corporation
1. Call to Action
2. Conversion
3. Co-Creation
4. Content Buckets
5. Content Marketing
1. Design Sprint
2. Design Thinking
3. Digital Assets
1. Early Adopters
2. Engagement Funnel
3. Experience Analysis
1. Human-Centered Design (HCD)
2. Humanitarianism
1. Ideal Customer Avatar (ICA)
2. Innovation
3. Impact
4. Impact Business Model Canvas (IBMC)
5. Impact Investing
1. Lead Magnet
2. Lean Startup Model
1. Minimum Viable Product
2. Mission Statement
3. Myers-Briggs Type Indicator
1. Purpose Motive
2. Profit Motive
3. Problem Statement
1. Scrum
2. Social Enterprise
3. Social Entrepreneurship
4. Social Impact
5. Stakeholders
6. Sustainable Development Goals
1. Talent Inventory
2. Target Market
3. Theory of Change
4. Traffic
5. Triple Bottom Line
1. UX (User Experience)
1. Value Ladder
2. Value Proposition
3. Vision
1. Wireframe

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