Course curriculum

    1. Promotion Overview and Key Milestone

      FREE PREVIEW

    2. Why Promotion Matters [Audio]

    1. Community: Why This Matters

    2. Does Size Really Matter?

    1. Content: Why This Matters

    2. Identify Your Content Buckets

    3. Community-Building Content

    4. Program Promotional Video

    5. Scripting Talking Head Videos

    1. Consistency: Why This Matters

    2. What is a Communication Plan?

    3. The 5 Pillars of Annual Content

    4. ✅ Action Item: Create Your Content Calendar

    1. What is "Conversion"?

    2. What is a "Preframe"?

    3. Outline Your Patron Journey

    4. Craft Compelling "Calls to Action"

    1. 3 Phases to Kickstart Community

    2. Step 1: Create Content and Connect

    3. Step 2: Nurture Your Community

    4. Step 3: Create a High-Value Magnet

    5. Step 4: Create Landing and Thank Yous

    6. Step 5: Share Content and Lead

    7. Step 6: Engage in Conversations

About this course

  • $125.00
  • 29 lessons
  • 6 hours of video content

Create the change you want to see, starting today.

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